If you've been hearing a lot about women's basketball lately, it's for good reason: Women's March Madness is exploding in popularity. You'll learn why this year's tournament is breaking records and captivating millions, making it a cultural phenomenon you won't want to miss.
Women's March Madness is experiencing unprecedented growth, shattering viewership records and becoming a major talking point.
The 2023 championship game between LSU and Iowa drew 9.9 million viewers, making it the most-watched women's college basketball game ever.