Ever wonder why celebrities get paid for endorsements or why you can't just use someone's photo to sell your product? It all comes down to "name and likeness" rights, a legal concept that protects your identity from unauthorized commercial use.
Baseball legend Frank Thomas recently sued a company for using his name and image without permission.
Thomas, a Hall of Famer, filed a lawsuit against a company called 'Frank Thomas Big Hurt Cigar' for allegedly using his identity to sell cigars.