Ever wonder why your favorite sports arena keeps changing its name to a company you've never heard of? It's all about arena naming rights, a massive business that's shaping the future of sports. You'll be surprised how much money is involved and what companies get out of it, beyond just a sign on a building.
Arena naming rights are trending because major deals, like Continental Resources' recent agreement, are making headlines and sparking conversations about the commercialization of sports.
Continental Resources, an oil and gas company, recently purchased the naming rights for the Oklahoma City Thunder's arena, formerly known as Paycom Center.