If you've heard a lot of buzz about college basketball lately, it's likely about the NCAA Women's Tournament. What you might not realize is just how massive this event has become, captivating millions and reshaping sports culture.
The NCAA Women's Basketball Tournament is trending because it's experiencing unprecedented popularity, breaking viewership and attendance records.
This year's tournament saw record-breaking viewership, with the championship game drawing 18.7 million viewers, making it the most-watched basketball game (men's or women's, college or pro) since 2019.