If you've been hearing a lot about women's basketball lately, it's because Women's March Madness has exploded in popularity, but the journey to equal recognition has been a long and surprising one.
Women's March Madness is experiencing unprecedented growth, with viewership records consistently broken.
The 2024 championship game between Iowa and South Carolina drew 18.9 million viewers, making it the most-watched basketball game (men's or women's, college or pro) in five years.