If you've ever found yourself glued to your TV watching basketball in March, you're likely experiencing the frenzy of March Madness. But what exactly is this annual spectacle, and why does it captivate millions even beyond die-hard sports fans?
March Madness trends because it's a high-stakes, single-elimination tournament that delivers constant upsets and drama.
Every year, interest in college basketball peaks as the NCAA Division I Men's and Women's Basketball Tournaments unfold.