You've probably seen your favorite online personalities selling everything from t-shirts to makeup, but now they're diving deep into the world of luxury scents. This trend isn't just about slapping a name on a bottle; it reveals a powerful new way culture and personal branding are shaping the beauty industry.
Leah Kateb, a star from Love Island, recently launched a fragrance line that's generating buzz, highlighting a growing trend of influencers creating their own scents.
Kateb, known for her appearance on the reality TV show Love Island, introduced 'Persian Princess' through her brand, By Kateb.