If you've noticed more buzz around women's college basketball lately, you're not alone; attendance and viewership are skyrocketing. But what's truly driving this unprecedented surge, and why is it happening right now?
Women's college basketball is experiencing a massive boom, breaking viewership and attendance records.
The 2024 NCAA Women's Basketball Championship game between Iowa and South Carolina drew 18.9 million viewers, making it the most-watched basketball game (men's or women's, college or pro) since 2019.