If you stream movies or TV, you've probably noticed a flood of new shows and films, many labeled "Original" by services like Amazon Prime Video. But these aren't just vanity projects; they're a massive, strategic investment shaping what and how we watch entertainment.
Streaming services are in an arms race for subscribers, and original content is their biggest weapon.
Netflix pioneered this strategy, and now Amazon, Disney+, Max, and others are pouring billions into exclusive shows and movies.