If you've ever watched college sports, you know the passion and talent these athletes bring, often generating huge revenues for their schools. But what if those athletes could finally get a significant piece of that pie, fundamentally changing the game?
The recent hiring of Mark Pope as Kentucky's basketball coach highlighted a major shift: coaches now need to build rosters using significant NIL money.
Pope, formerly at BYU, landed the high-profile Kentucky job, a program known for its deep pockets and passionate fanbase.