If you've been hearing a lot about women's basketball lately, it's because the NCAA Women's Tournament, often called March Madness, is capturing national attention like never before. You might be surprised just how much its popularity has exploded, turning college athletes into household names and breaking viewership records.
The NCAA Women's Tournament is trending because viewership and fan engagement are absolutely soaring, propelled by breakout stars and thrilling games.
Last year's championship game between Iowa and LSU drew a record-breaking 9.9 million viewers on ESPN, making it the most-watched college basketball game (men's or women's) in the network's history.