If you've ever felt the thrill of an underdog victory or the agony of a busted bracket, you've touched the edge of March Madness. But this annual college basketball tournament is far more than just a game; it's a cultural phenomenon with massive economic and emotional stakes.
March Madness trends because it's a high-stakes, single-elimination tournament that captivates millions, even those who aren't regular basketball fans.
The 'Gonzaga score' trend, for example, highlights how specific team performances draw immense attention.