When you watch your favorite sports team, you likely notice the prominent brand logos on their jerseys, but these aren't just for show. You might be surprised by how much money these small patches bring in and why teams are scrambling to secure new deals.
The Los Angeles Lakers are actively seeking a new jersey patch sponsor, highlighting a major trend in professional sports.
Their previous deal with Bibigo, a Korean food brand, expired after the 2023-24 season.