If you've seen people excitedly hunting for plush toys, you're witnessing the power of a viral retail event. We'll uncover how a simple "Golden Ticket" promotion turned everyday shopping into a frenzied treasure hunt.
The "Golden Ticket Squishy Dumpling" event at 5 Below went viral, turning a discount store item into a highly sought-after collectible.
Customers discovered special 'Golden Ticket' tags inside certain Squishy Dumpling plush toys.