If you've been hearing a lot about women's basketball lately, you're not alone; the NCAA Women's Tournament is capturing unprecedented attention. You'll learn why this annual event is far more than just a game, and how it's breaking records and changing perceptions.
The NCAA Women's Tournament is experiencing a massive surge in popularity, shattering viewership and attendance records.
The 2024 championship game between Iowa and South Carolina drew 18.9 million viewers, making it the most-watched basketball game (men's or women's, college or pro) since 2019.