Ever wonder how your favorite TV shows get funded before they even air? Networks and advertisers gather for a high-stakes event called the Upfronts, where billions of dollars are committed based on future content. You'll learn how these annual presentations shape your viewing experience and why a celebrity like Mariska Hargitay might be there.
The 'Upfronts' are annual events where major TV networks preview their upcoming fall schedules to advertisers.
These presentations, typically held in New York City each May, are a crucial part of the television industry's business cycle.