If you've ever worried about your face or voice being used without permission, imagine being a celebrity whose likeness is a valuable asset. Hollywood is now proposing a new standard to protect artists from AI's unchecked use of their identities.
Top Hollywood figures like George Clooney and Tom Hanks are backing a new 'Human Consent Standard' to protect actors and artists from AI exploitation.
This initiative gained significant traction after the recent SAG-AFTRA strike, where AI's impact on performers' rights was a major sticking point.