You might think luxury brands live in their own exclusive world, far from everyday products you use, but a new trend is seeing high-end names team up with accessible brands. This unexpected strategy aims to boost desirability and market reach in ways you might not expect.
The buzz around the new Audemars Piguet x Swatch collaboration, called 'Code 11.59 by Swatch,' is why this trend is hot right now.
Following the massive success of the Omega x Swatch 'MoonSwatch' in 2022, luxury watchmaker Audemars Piguet (AP) is rumored to be next.