Your grocery cart is full of choices, and increasingly, you're seeing more store brands next to household names. You might be surprised to learn how these budget-friendly alternatives are shaking up the retail world and why companies are investing heavily in them right now.
Private label brands are trending because retailers like Dollar General are expanding their offerings to compete with national brands.
Dollar General recently launched 'Simmer & Stir,' a new private label line of easy-to-prepare meal solutions.