If you've ever wondered why concert tickets disappear in seconds, you're about to discover the immense global power of a K-pop group called BTS. This lesson will show you how they redefined music fandom and why their tours are a cultural event unto themselves.
BTS tour dates are trending because their global fanbase, known as ARMY, drives unprecedented demand for tickets.
Every time BTS announces new tour dates or a concert film, search interest skyrockets.