If you've ever watched a sports game, you've likely seen ads for DraftKings, a name that's become synonymous with online sports betting. But beyond the flashy commercials, there's a fascinating business model and regulatory landscape that makes DraftKings a major player in a rapidly evolving industry.
DraftKings is trending because online sports betting is exploding in popularity across the US, and they're one of the biggest names in the game.
Since the Supreme Court overturned the federal ban on sports betting in 2018, states have been rapidly legalizing it.