You've probably seen peptides popping up in your favorite skincare or health supplements, touted for everything from anti-aging to muscle growth. But what exactly are these tiny compounds, and why are they suddenly everywhere, including Gwyneth Paltrow's wellness empire?
Peptides are trending big, partly thanks to celebrity endorsements and their growing presence in high-end wellness.
Gwyneth Paltrow's Goop, for instance, features peptide-rich products and discussions, bringing them into the mainstream spotlight.