If you follow sports, you know athletes are more than just their game stats; they're personalities. But you might not realize how much platforms like TikTok are changing how they build their brand and connect with millions of fans directly.
Jared McCain, a freshman basketball star, has become a prime example of athletes leveraging TikTok.
McCain, a Duke University guard, gained massive attention for his pre-game dance routines and personality on TikTok, amassing over 2.7 million followers.