If you've ever thought about naming your business or brand after yourself, you might want to think twice. A recent legal battle between pop star Katy Perry and an Australian fashion designer with the same name shows just how complicated and costly personal branding can get.
Pop star Katy Perry lost a significant trademark battle in Australia against fashion designer Katie Perry, sparking widespread discussion.
The dispute, which began in 2008, centered on the use of the name 'Katy Perry' for clothing.