If you've noticed more people swapping their sugary sodas for a 'healthier' alternative, you're seeing the trend Poppi capitalized on. But the story behind this functional soda company, and its recent multi-billion dollar acquisition, is far more surprising than just a beverage trend.
Allison Ellsworth, co-founder of Poppi, is trending because her functional soda company was recently acquired by PepsiCo for a reported $2.5 billion.
This massive deal highlights the booming market for 'better-for-you' beverages and the significant value placed on brands that resonate with health-conscious consumers.