Have you ever wondered why flight prices seem to change every time you check, or why your friend sees a different price for the same seat? It turns out, your personal data might be playing a much bigger role in those fluctuating fares than you think.
JetBlue is currently facing a class-action lawsuit for allegedly using 'surveillance pricing' tactics.
The lawsuit, filed in federal court, claims JetBlue used personal data to identify customers with a higher willingness to pay, then showed them inflated prices.