You've likely seen '420' pop up, especially around April, maybe even with deals on cannabis products. But what started as a secret code among high schoolers has blossomed into a global phenomenon, shaping culture, commerce, and even policy.
The term '420' is trending because April 20th has become a significant date for cannabis culture, commerce, and advocacy worldwide.
Every year, interest in '420 deals' and related topics spikes as dispensaries offer promotions and communities organize events.