You've probably seen or heard references to '4/20' around April, especially if you're online or in certain circles. What started as a secret code among high schoolers in the 70s has exploded into a globally recognized day for cannabis culture and advocacy.
Every April, searches for '4/20' and 'what holiday is April 20' spike, showing widespread curiosity about this date.
This annual trend reflects how 4/20 has permeated mainstream consciousness, moving beyond niche groups to become a topic many people encounter and want to understand, especially as cannabis laws evolve globally.