You've probably seen your favorite celebrities promoting everything from fashion to food, but it's more than just a famous face in an ad. There's a calculated business strategy behind why brands pay big bucks for stars like Megan Fox to endorse their products.
Celebrity endorsements are trending because high-profile stars like Megan Fox are fronting major campaigns, creating significant buzz and visibility.
Megan Fox's recent work with brands like Skims and Frederick's of Hollywood has put her back in the spotlight, driving millions of impressions and consumer interest.