You probably think of the White House as a historic building, but its modern communications strategy is anything but old-fashioned. You'll be surprised to learn how they're using platforms like video games to reach new audiences and shape public perception.
The White House is trending because its communications team is actively exploring unconventional new media to engage the public.
Beyond traditional press briefings and official statements, the current administration is experimenting with platforms like TikTok, Twitch, and even video games to disseminate messages and connect with younger demographics.