If you've ever wanted a unique piece of memorabilia from a major event, you know the thrill of a limited-edition item. But what makes a simple garden gnome from the Masters Tournament one of the most coveted and talked-about souvenirs in sports?
The Masters Tournament is famous for its strict traditions, including its highly sought-after, affordable merchandise.
Unlike other major sporting events, Masters merchandise is only sold on-site at Augusta National Golf Club during the tournament week.