You've probably seen brands trying to go viral online, but what if a simple jar of Nutella accidentally became a global sensation from space? This lesson explains how a viral moment involving astronauts and hazelnut spread became a masterclass in unexpected brand marketing.
A Nutella jar recently went viral on social media, not from a clever ad campaign, but from orbit aboard the International Space Station (ISS).
Astronauts shared a video of a Nutella jar floating in zero gravity, showing how they eat the spread in space.