If you've seen friends sharing colored grids or heard about a new daily puzzle, you're probably encountering NYT Connections. It's a deceptively simple game that has captured millions, but there's a secret layer to its popularity you might not expect.
Connections is trending because it's the New York Times' newest hit daily puzzle, launching in summer 2023 and quickly gaining a massive following.
Following the success of Wordle, the NYT introduced Connections as a fresh challenge.