By the end of this lesson, you will understand Midjourney's unique business model, how its underlying diffusion technology generates images, why its use of Discord was a strategic advantage, and how it differentiates itself in the competitive AI image generation market.
Midjourney generates over $200 million annually with a lean team of around 40 employees, achieving this without any venture capital funding.
This revenue figure, reported for 2023, is remarkable for a company of its size and age.