If you've ever felt completely immersed in a movie, chances are you were experiencing something special. But there's a lot more to the IMAX experience than just a bigger screen, and understanding it will change how you pick your next movie night.
IMAX is trending because audiences are seeking out premium, immersive movie experiences, especially for big-budget blockbusters.
After years of streaming at home, people are returning to cinemas for spectacles that can't be replicated on a TV.