Your favorite college sports teams are built on a complex system of scouting and commitments. You'll learn how this high-stakes process works, from star ratings to NIL deals, and why it's changing faster than ever.
College recruiting is a multi-billion dollar industry, with top programs investing heavily to secure elite high school athletes. The stakes are incredibly high, as a single star player can dramatically impact a team's success and revenue.
For example, a highly-touted quarterback can boost ticket sales, merchandise revenue, and even alumni donations.