Your next movie night often starts with a quick check of what critics are saying, influencing whether you hit 'play' or scroll on. But have you ever wondered how these reviews are made, and the surprising power they wield over Hollywood's biggest blockbusters?
Movie reviews are trending because they're a key part of the film industry's marketing and audience engagement, especially with streaming's rise.
As new films drop weekly on platforms like Netflix and Max, audiences rely heavily on reviews to navigate choices.