You might have seen a new McDonald's meal popping up, tied to a K-Pop group and a popular anime. It's more than just a meal; it's a masterclass in how brands use pop culture to grab your attention and your wallet.
McDonald's recently launched a 'K-Pop Demon Hunters' meal, sparking massive online buzz.
This collaboration combines the global appeal of K-Pop group Tomorrow X Together (TXT) with the hit anime series Demon Slayer: Kimetsu no Yaiba.