If you've ever found yourself glued to a screen in March, you might be caught up in the excitement of March Madness, a massive college basketball tournament. But what many don't realize is the incredible growth and increasing prominence of the women's tournament, often overshadowing its male counterpart in viewership and impact.
The women's NCAA tournament is trending because its viewership and cultural impact are soaring, often surpassing the men's in key moments.
In 2024, the Women's National Championship game between Iowa and South Carolina drew 18.9 million viewers, making it the most-watched basketball game (men's or women's, college or pro) since 2019.