If you've ever found yourself scrolling on your phone, you've likely encountered gamification, even if you didn't realize it. You might be surprised how brands like Chipotle are turning everyday interactions into games to win your loyalty (and give you free burritos).
Chipotle's 'Burrito Vault' recently went viral, drawing millions of players and generating significant buzz.
This online game, launched in March 2023, challenged players to guess a 3-digit code to unlock a 'vault' for a chance to win free food.