If you've been scrolling through social media lately, you might have noticed some familiar faces from your parents' generation popping up in ads. It turns out, brands are intentionally tapping into these older stars to grab the attention of a much younger audience: Gen Z.
Brands are increasingly featuring veteran actors like Christopher Walken in their ad campaigns, and it's making waves online.
Walken's recent Super Bowl ad for BMW, where he mimics his iconic speech patterns, generated massive buzz.