Your attention span isn't shrinking — it's being stolen. The average person checks their phone 96 times a day and can't focus for more than 47 seconds on a screen. Here's what's actually happening to your brain.
You don't have an attention problem. You have an environment problem. Your brain is working perfectly — it's designed to respond to every notification, ping, and interruption. The problem is there are 10,000 of them.
Gloria Mark, a professor at UC Irvine and author of 'Attention Span,' tracked knowledge workers and found they switch tasks every 47 seconds on average — down from 2.5 minutes in 2004.