Dopamine isn't the 'pleasure chemical' — it's the wanting chemical. And tech companies have hijacked it. You'll learn how dopamine actually works, why you can't stop scrolling, and science-backed ways to take back control of your reward system.
Everything you've been told about dopamine is wrong. It's NOT the 'pleasure chemical' — it's the WANTING chemical. It doesn't make you feel good; it makes you want more.
Neuroscientist Wolfram Schultz's landmark research showed that dopamine fires not when you receive a reward, but in ANTICIPATION of a reward.