Advertisers, politicians, and manipulators use the same psychological tricks on you every day. Learn the most common dark psychology tactics — not to use them, but so they stop working on you.
Anchoring: the first number you hear becomes your reality. A $200 shirt marked down to $80 feels like a steal — even if it was never worth $200. Your brain can't ignore the anchor.
Anchoring bias was first documented by Amos Tversky and Daniel Kahneman in 1974.