If you're on social media, you've likely noticed big shifts in how platforms operate, especially since X (formerly Twitter) changed ownership. You might be surprised by the complex balancing act X is performing with free speech, content moderation, and even paying its users.
X is trending because it's at the forefront of a major social media experiment, grappling with challenges like content moderation and revenue models under new leadership.
Since Elon Musk acquired Twitter in October 2022 and rebranded it to X, the platform has seen significant policy changes, staff reductions, and a push for new features, all while navigating intense public scrutiny and advertiser concerns.